Brand development
Built the foundations needed for a recognisable digital-first proposition.
- Brand direction and ecommerce positioning
- Digital assets and merchandising
- Product and promotional presentation
Case study · Home & lifestyle
Zonky
Creating the brand, channels and operating system behind rapid ecommerce growth.
Zonky required more than campaign management. We helped develop the brand, build its digital assets, establish marketplace and website channels, run paid acquisition and put the team and operational processes in place to support growth.
Industry
Home & lifestyle
Focus
A digitally led, multi-channel consumer brand
Markets
United Kingdom and European Union
01 / The challenge
What needed to change.
The opportunity was to turn a product concept into a coordinated ecommerce business. That meant developing the brand and digital presence while simultaneously building acquisition, marketplace, team and operational capability.
02 / The work
What we delivered.
Website & marketplaces
Established and managed the channels where customers discovered and bought the range.
- Website setup and optimisation
- Marketplace setup and management
- Listings, promotions and channel coordination
Paid growth
Used performance marketing to build demand and accelerate channel growth.
- PPC strategy and campaign management
- Advertising data and performance analysis
- Commercial testing and optimisation
Team & operations
Created repeatable processes so growth was not dependent on one person.
- Team setup and training
- Ecommerce operating processes
- Stock, sales and channel coordination
03 / The results
Commercial impact.
- Over £500k in annual UK revenue
- Nearly fourfold UK revenue growth
- Over €100k in annual EU revenue
- A complete multi-channel brand and operating system
04 / Our impact
Zonky became a functioning multi-channel ecommerce brand with the digital assets, acquisition capability, team knowledge and operational structure needed to scale.
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