Amazon & marketplaces
Improved how the product range was presented and managed on high-intent channels.
- Listing structure, copy and keyword optimisation
- A+ Content and storefront improvements
- Marketplace operations and account management
Case study · Furniture
Ready Steady Bed
Turning a focused furniture range into a scalable ecommerce operation.
Ready Steady Bed needed a complete growth engine rather than isolated campaigns. We connected its Amazon, website, paid acquisition, affiliate, email and reporting activity into one commercial system.
Industry
Furniture
Focus
Chair beds, sofa beds and space-saving furniture
Markets
United Kingdom and European Union
01 / The challenge
What needed to change.
The brand operated in a competitive furniture category with high acquisition costs and a considered purchase journey. It needed better product presentation, clearer tracking and a disciplined way to scale demand across Amazon and the direct website.
02 / The work
What we delivered.
Paid acquisition
Built a channel mix designed to capture both active demand and returning visitors.
- Google Shopping and Performance Max
- High-intent Search and brand campaigns
- Remarketing and product-feed optimisation
Website & analytics
Improved the buying journey and made performance easier to diagnose.
- Shopify tracking and analytics setup
- Landing-page and checkout optimisation
- Clarity reviews and commercial reporting
Retention & partnerships
Added repeatable channels beyond paid search.
- Email automation and core lifecycle flows
- AWIN affiliate tracking
- Influencer partnerships and performance oversight
03 / The results
Commercial impact.
- Over £1.4m in annual UK revenue
- More than 90% annual UK revenue growth
- Over €650k in annual EU revenue
- A connected acquisition, conversion and retention system
04 / Our impact
Ready Steady Bed gained the infrastructure to manage growth across Amazon and DTC, with clearer data, stronger product presentation and more diversified acquisition.
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