Marketplace growth
Full commercial and operational management across the brand ecosystem.
- Amazon UK, eBay UK, OnBuy, Wayfair and ManoMano
- Listing, keyword, pricing and promotion management
- Account health, reviews and customer-service workflows
Case study · Home & garden
Gardenista
Building a multi-channel home and garden brand across the UK and EU.
Gardenista had a strong product range and clear seasonal demand. We built the marketplace, advertising, website and operational systems needed to scale the brand across multiple channels without losing control of stock or profitability.
Industry
Home & garden
Focus
Outdoor cushions, bench pads and garden soft furnishings
Markets
United Kingdom and European Union
01 / The challenge
What needed to change.
The brand needed a coordinated growth strategy across its direct website and a growing marketplace estate. Rising advertising costs, inconsistent stock data and channel-specific listing requirements made profitable expansion increasingly difficult to manage.
02 / The work
What we delivered.
Amazon strategy
A focused programme to improve reach, conversion and advertising efficiency.
- PPC campaign management and ranking strategy
- Listing SEO, A+ Content and Brand Store improvements
- Product launches, forecasting and competitor analysis
Website growth
Strengthened the direct-to-consumer channel to reduce marketplace dependency.
- UX, site speed and product-page improvements
- SEO and conversion optimisation
- Retargeting and customer-retention journeys
Operational scaling
Created the controls needed to keep every channel aligned as sales grew.
- Inventory planning and stock forecasting
- Cross-channel stock coordination
- Pricing, fulfilment and performance reporting
03 / The results
Commercial impact.
- Over £4m in annual UK revenue
- More than 40% annual UK revenue growth
- Over €1m in annual EU revenue
- Stronger ad efficiency, organic visibility and inventory control
04 / Our impact
Gardenista became a stronger, more controlled multi-channel ecommerce business, with a joined-up operating system spanning owned and marketplace channels.
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