Marketplace expansion
Built and improved the brand presence across UK and EU sales channels.
- Amazon, Bol.com, ManoMano and Cdiscount
- Listings, A+ Content and storefront development
- Marketplace promotions and account operations
Case study · Gaming furniture
Game Over
Taking a distinctive gaming brand into new channels and international markets.
Game Over combined a recognisable product proposition with a large addressable audience. We developed the marketplace, advertising, website and retention systems needed to turn that potential into sustained multi-market revenue.
Industry
Gaming furniture
Focus
Gaming bean bags, seating, room products and gifts
Markets
United Kingdom and European Union
01 / The challenge
What needed to change.
The brand needed to reach gaming customers across different buying journeys while keeping product data, advertising and promotional activity consistent between marketplaces and the direct website.
02 / The work
What we delivered.
Performance marketing
Created campaigns around high-intent gaming and gifting demand.
- Google Ads campaign management
- Product-feed and shopping optimisation
- Retargeting, PPC and promotional planning
DTC conversion
Improved the route from product discovery to purchase on the website.
- Shopify tracking and performance analysis
- Product and landing-page improvements
- Conversion and checkout optimisation
Lifecycle growth
Added channels that supported retention and brand discovery.
- Email marketing and automated flows
- AWIN affiliate activity
- Influencer marketing and campaign reporting
03 / The results
Commercial impact.
- More than sixfold EU revenue growth
- Over €650k in annual EU revenue
- Over £850k in annual UK revenue
- A scalable channel mix across marketplaces and DTC
04 / Our impact
Game Over developed from a focused product brand into a broader multi-channel ecommerce operation with meaningful revenue in both the UK and EU.
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